Friday, 24 January 2014

Contemporary Issue 3: Virtual Events

(Image from IBM Ecosystem Social Explosion)


With new developments in technology, Virtual Events are becoming a popular way of bringing people from all over together to take part in an event without incurring high environmental and economic costs. There has been numerous debates about whether Virtual Events will bring about positive impacts for the Events Industry and Derrick (2013) believes that because of this lack of enthusiasm, Virtual Events have yet to emerge properly.


Opinions of Virtual Events and the implications for my future career
Having spoken to an Event Organiser on this issue, I have been able to see both sides of the Virtual Events argument. The Event Organiser I spoke to was against the emergence of Virtual Events as she believes that if the event she organises becomes ‘virtual’, it could result in her job becoming unnecessary. In argument against this, I believe that Virtual Events should be considered to be a type of event like Sporting and Charity events rather than an event which is going to make other events redundant. This belief that Virtual Events are a typology means that different types of events can operate alongside Virtual Events rather than for current events to be eradicated by this emergence. Bladen et al. (2012) also argue that Virtual Events will not negatively impact the Events Industry. They believe that a change to Virtual Events will not be successful because they do not connect people with each other or with any shared experience and thus Event Organisers will still be needed in the future as in-person event will still remain more popular than Virtual Events. If Bladen et al.'s (2012) argument is true, then the contemporary issue of Virtual Events will not have much impact on my future career within the Events Industry, however if the Events Industry was to become 'virtual' I still believe that Event Organisers will be needed to ensure that these are planned and operated successfully.

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